LinkedIn: Use It or Lose It

In this post, we’ll talk about the importance of using LinkedIn to its fullest.

Screen shot 2013-06-11 at 9.08.50 PMWhat does LOLI stand for? A week ago, I probably would have guessed, “Laugh out loud, internally.” You know, like when you’re at a coffee shop and someone a table over says something that just cracks you up, but you can’t let it all out because that would be impolite and disrespectful?

That’s actually not what it stands for at all. LOLI means “Lazy on LinkedIn.” It was coined by Tim Tyrell-Smith over at Tim’s Strategy in his post, 10 Signs You Are Being Lazy on LinkedIn, where he lays out… umm… well, the 10 signs that you’re being lazy on LinkedIn. Titles these days, am I right?

Between you and me, some of this stuff seems a little obsessive. For example, I don’t connect with anyone on LinkedIn that I haven’t met in some capacity (be it in person or virtually) so I don’t usually write personalized connection requests because the people I’m connecting with know who I am. Still, I can foresee situations in the future where I would want to tweak that message to sound just a little less like a robot.

And that’s just the thing; you don’t need to follow all Tim’s advice, but he’s definitely got the right idea, which is, if you’re going to set up a LinkedIn profile, you might as well use it effectively. Otherwise, it’s like buying a nice road bike and then using it to ride up and down the hallways of your apartment building, which is to say, if you don’t use it the way it’s meant to be used, it’s not going to do you any good.

What do you think about LinkedIn? Are you lazy on there? Or are you hyperactive? Let us know in the comments.

2 thoughts on “LinkedIn: Use It or Lose It”

  1. Hey and thanks for discussing that post. I like your analogy of the road bike!

    Everyone has a different philosophy on how LinkedIn works and can be utilized effectively. But I fear too many take the idea of connecting too literally. Even your friends deserve a quick note – if nothing else but to say hello and perhaps update them or ask for a quick favor. It is reinforcing of your relationship to say something vs. just let LinkedIn’s canned language speak for you. Thanks again. 🙂

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